01Concept
Shape the idea until it deserves to be built
You arrive with: You arrive with a spark: a frustration you noticed, a gap in a market, one of the ideas from your attic. Maybe a paragraph, maybe just a sentence.
- Definition gets the bet down in plain words, and its gut check pushes back where the framing is soft.
- Customer Discovery hands you an interview kit, so the evidence comes from real people, not your own enthusiasm.
- Personas, Competitive Analysis, and Market Sizing map who it is for, who else is fighting for them, and whether the prize is big enough.
- Pricing Strategy and Business Model put a price and a shape on it: a Lean Canvas grounded in everything above.
- Risks & Assumptions ranks what could kill it, each with a cheap test. The Validation Scorecard tells you, bluntly, whether to proceed.
You leave with: You leave with a validated brief: what this is, who it serves, what it costs, what could kill it, and a pitch deck if you need one. Or you leave with a cheap, fast no, which is the second-best outcome an idea can have.
02Build
Give it a name, a face, and a spec
You arrive with: You arrive with a validated brief and the will to make it real.
- Naming & Availability finds names worth owning and checks they can be owned.
- Branding turns identity into a working design document: voice, palette, and tokens your templates actually consume.
- Messaging and Landing Copy write the story: positioning, pillars, and page-ready copy you can paste into any site builder.
- Requirements runs a virtual PM that drafts your feature set as records you review and approve, one by one. Architecture does the same with a virtual CTO and decision records.
- Financial Model projects the money honestly: assumptions stated, three scenarios, break-even visible.
- The resource hubs cover the practical ground: formation, finances, funding, and then Build It, where your code gets written by you, your team, or an AI coding agent working from your Launch Packet.
You leave with: You leave with the complete everything-but-the-code package: name, brand, message, copy, PRD, architecture decisions, and a financial model, exportable as one structured docs tree.
03Grow
Go get customers, with your hand on the trigger
You arrive with: You arrive with something real and the hardest question in startups: where do the first users come from?
- GTM / Launch Plan picks your motion and channels and sequences the first 30 days. PR & Launch Kit writes the launch-day assets: Show HN, Product Hunt, the announcement.
- Audience builds the who: leads imported or discovered, one record per human, suppression state always on.
- Outreach Targets finds where your competitors' frustrated users already gather, with an honest angle for each.
- Outreach compiles campaigns you preview and trigger yourself, through your own sending identity, with deliverability warming watched. Nothing ever sends on its own.
- Fit Check reads your message against an audience before you spend sends on it. Analytics composes every touch and reply into answers.
- Feedback & NPS closes the loop: what customers say becomes themes, and the strongest themes become your next move, or your next venture.
You leave with: You leave with customers, a working growth engine you understand and own, and a feedback loop feeding the next bet. The road loops: Grow's lessons are Concept's raw material.