The catalog

35 tools. One venture memory.

Every tool writes into your venture's project memory, so later tools build on earlier ones instead of starting from a blank prompt. Run them in order for the guided path, or jump straight to the one you need.

Define It

Shape the idea

Get the idea out of your head and into words that can be tested: what it is, who it serves, and the research you are standing on.

Definition & Brainstorming

Frame the venture in plain words: the idea, who it serves, the wedge, and the hypothesis, with an honest gut check that pushes back.

Research Shelf

Save the links you're researching; each is scraped once and kept, so your research survives dead tabs and deleted posts, and later tools mine it for context.

Validate It

Prove it's worth building

Before anything gets built: pressure-test the idea into a validated, priced, defensible brief. This is the 0-to-1 work founders usually skip because nobody affordable covers it.

Customer Discovery

A ready-to-run interview kit: who to talk to, the questions with what each one probes, and the bias traps to avoid.

Customer Personas

Two to four grounded buyer personas, the sharpest beachhead among them, and who you considered but deliberately skipped.

Competitive Analysis

Map the real competitive field, plot your positioning, and find the gap and the moat your venture can actually hold.

Market Sizing

TAM, SAM, and SOM with stated assumptions, the method shown, and a list of what to verify before you trust the numbers.

Pricing Strategy

A recommended pricing model and tiers, anchored to the value you create and the prices your competitive set has already taught the market.

Business Model

A Lean Canvas synthesized from your whole validation phase: problem, value proposition, model, and moat on one page.

Risks & Assumptions

The riskiest assumptions your venture rests on, ranked, each with a cheap and concrete test to run this week.

Validation Scorecard

Score the venture's readiness against a blunt rubric, see where it is weakest, and get the shortest path to raising the score.

Build It

Make it real

The venture gets a name, a face, a spec, and a build pipeline. Features become review-sized stories on an execution board, coding agents build them on your stack, and every delivery comes back to you for review.

Naming & Availability

A shortlist of names grounded in your definition, pre-checked against what matters for your venture: domains, the GitHub handle, or pure in-industry distinctiveness.

Branding

Name, voice, palette, and a brand kit captured as a design document your tools and templates actually consume. Your brand, your tokens.

Logo Studio

Design a real logo the way a designer works: a brief, divergent territories, and refinement rounds you curate down to a finished mark.

Messaging Framework

The message spine: positioning statement, pillars, narrative, taglines, and objection handling, derived from your strategy work.

Landing Copy

Page-ready landing copy from your messaging: hero, problem, solution, features, FAQ, and calls to action. Paste it into any site builder.

Features

A virtual PM drafts your feature set as managed, reviewable records. You edit and approve each one; the result is a real PRD, not a wish list.

Architecture & Tech Stack

A virtual CTO proposes the stack as architecture decision records: each choice, its tradeoffs, and its alternatives, yours to accept or override.

Roadmap

The plan as a picture: your priority buckets are the phases, each feature one bar, dependencies as connectors. Deck-ready.

Execution Board

Features decompose into review-sized stories with a definition-of-ready gate, risk tiers on sensitive work, and a review step that closes each story only when you accept the delivered change.

Code Connections

resources

Connect the plan to the coding agents that build it: each story dispatches with your full spec and architecture decisions, gets built on your stack in your repos, and reports back with a pull request for your review. No lock-in: your stack, your repos, your reviews.

Launch It

Ship it properly

The launch work around the product: the story for investors, the numbers, the go-to-market, and the assets for launch day itself.

Pitch Deck

An investor-shaped synthesis of your venture work: the elevator line, a one-pager, and the standard slides, grounded in your own artifacts.

Financial Model

A starter revenue projection from your pricing and market sizing: assumptions, three scenarios, and the break-even point.

GTM / Launch Plan

The go-to-market plan: your motion, channels, a launch sequence, the first 30 days, and the metrics that tell you it is working.

PR & Launch Kit

Launch-day assets ready to ship: Show HN and Product Hunt copy, a press blurb, your announcement, and the checklist.

Fit Check

How AI-legible your site is: an honest AEO score across fifteen checks, with copy-paste fixes you publish yourself. No rigged curve, no fix-me upsell.

Funding & Resources

resources

Cloud credits, accelerator programs, and the funding-readiness basics, curated.

Legal & Formation

resources

Incorporation, policies, and the legal groundwork, with trademark thinking tied into Naming.

Finances & Accounting

resources

Banking, bookkeeping, and keeping company money clean from day one.

Grow It

Get customers

Attention, outreach, and the feedback loop. Campaigns you approve before they send, through sending infrastructure you own, with every touch and reply landing in one graph.

Marketing Plan

The budget-honest operating plan: prioritized low-cost plays, a weekly rhythm, and a straight answer on when paid spend actually makes sense.

Audience

The venture's leads and contacts: who you are reaching, imported or discovered, deduplicated into one record per human.

Outreach

Campaigns as deliberate batches: compiled, previewed, and sent on your say-so. A campaign control room, not a node-wiring maze.

Outreach Targets

Find the threads and communities where your competitors' frustrated users already gather, each with an angle for engaging honestly.

Templates

Reusable, personalized message templates that merge real contact details on our servers at send time, never inside an AI prompt.

Delivery & Deliverability

Bring your own Amazon SES sending identity, watch its health, and warm it properly. Your sending reputation stays yours.

Content

Marketing content written from your own strategy: articles, an honest comparison page, FAQs. One-off or on a weekly drip; you review, copy, and publish.

Analytics

Per-venture metrics rolled into the cross-venture overview: sends, replies, and outcomes, composed into answers instead of a wall of dashboards.

Feedback & NPS

Log what customers say, cluster it into themes, and feed the strongest signals into the next iteration, or the next venture.

Growth resource hubs

resources

Curated starting points for the channels beyond outbound: social and content, SEO, paid ads, community, support, and referrals.

Platform

Beyond a single venture

The tools that work across your whole account: finding the next idea, keeping the queue, and taking the finished work with you.

Launch Packet

Export everything the Foundry produced for a venture as one structured docs tree with a README: the complete everything-but-the-code handoff.

Ask your data

Plain-language questions over your own ventures, campaigns, and outcomes, answered from your data with the working shown.

New tools land continuously

The catalog grows most weeks; the changelog is the honest record. Every new tool turns on for existing ventures automatically.